Over the years there has always been a rival between Samsung Galaxies and Apple iPhones yet they still seem to be equal in the end. They both are very popular and are the majority of sales in the market for mobile phones. Despite all of this Samsung still seems to fall short from Apple and come in as number two on the list. This only makes them work harder to keep pushing through and stay on Apple's tail. From various marketing tactics Samsung has created ways to show how they compare to iPhones. In 2017 Samsung had released a commercial the showed how they can give people a phone that consumers would prefer as well as getting their hands a little dirty. The commercial is about a man getting the latest iPhone and how he had to keep getting the newer model whenever it was released because of the amount of changes Apple was constantly making to the iPhone. In the end, the gentleman in the commercial saw the people waiting in line for the most recent iPhone and how he was satisfied switching over to the Samsung Galaxy.
I thought the commercial was very smart on their part and being an iPhone fanatic they weren't wrong about the amount of changes Apple makes. As I did further research I had also found that this commercial was a remake of a commercial they had released in 2011 when Samsung had just created the Galaxy S2 and how they were yet again aiming for Apple. Although the commercials are similar the one they made back in 2011 had more humor and realness. It showed people waiting in line for hours for the newest iPhone and how important it was to them to get it. As they have been standing in line they see someone off the street holding the Galaxy and are mesmerized by how different and bigger it was.
Samsung's value proposition can be viewed as new, clean, easy to get things done, reliable and reasonably priced. Aside from making mobile phones Samsung has also made other electronics such as computers and household items. They moved into the phones market in 1988 but before then they were established in 1969 making them a very successful company. For now they are behind Apple in the smartphone business but who knows in the next few years they might pass them and reach first.
