Nowadays the majority of people order what they need online especially places like Amazon. They have continued to ring in their success with being able to open a second headquarters and announced they how it's narrowed down to 20 different cities in the U.S. specifically looking for a metropolitan area and be able to appeal new talent to the areas. The article written for this subject talks about how Amazon will create more jobs when opening the second HQ as well as how the city will be "transformed" comparing it to the way Seattle is now. Along with the grand opening of their soon HQ2 they have also gained more attention from advertisement deals. We see that Google and Facebook continue their streak of advertisements but is it now Amazon to take a dive in to placing more ads on their website, an article goes into further details discussing this future turn for the company.
However, when they had first announced their billion dollar project there were over 200 cities willing to partake in being another home for Amazon. This created huge media frenzy and meetings of what top cities it was would come down to. I believe that choosing from 20 cities was a good response rather than to narrow it down to a smaller or higher number it was just the right amount of information the public needed.
Amazon is a big deal when it comes to online shopping and being able to provide a variety of products to their customers gives them that one-of-kind quality. When someone wants to get a gift but doesn't have time to head to the store they are able to find just about anything they need on Amazon. The brand has made a name for itself and continues to prove it as their revenue grows. Marketing in the smallest way for a company can create a wave of events that will in the long run benefit their growth and their publicity. A company showing how they are able to expand definitely creates a stage for themselves.
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