Social Listening - Nike

When someone needs a pair of athletic shoes whether it is for sport or style most people think about getting something from Nike especially coming from the younger generation. Nike has been a successful sport clothing line that keeps increasing it's demand. One could describe Nike to be comfortable and cool. Not only has the company had a very successful clothing line they are able to sponsor a variety of sports and athletes being the major seller for the individual or team.

Social media has become an important aspect for a company to branch out to their customers and find out a little more as to what is interesting to this group of people. As I had scrolled through twitter I was seeing when a new product is released people love what they have done. After viewing many tweets like these it had me thinking if the customers really have fallen in love or do they feel this way toward every product because of the amount of credibility and suave the company has gained.

There are also tweets about what popular celebrity is wearing what new Nike product. They are showing how "even the cool people wear Nike" façade which works out for them great when celebrities are getting their picture taken wherever they go. Lastly, there were a lot of tweets about what next athlete is going to collaborate with the company and how people were able to get new information. When a company is able to make society talk about what kind of design will the athlete bring is huge, this group of individuals will spread the talk like wildfire and eventually at the end of the day every one knows about it.

Despite the amount of success and glory Nike company has had over the last few years they will always be needing new ideas to keep demand high. If I were the brand manager I would go out and ask the younger athletic generation what they are looking for in their clothing. I would go out to a track, basketball or soccer game and truly ask what is and what isn't working for them as they are practicing to become better at what they love.